You wait 10 years to see one of your all-time favourite artists on tour; and then you get the chance to see her at least 3 times in 6 months!

I saw Loreen at the Hammersmith Apollo on 19 March 2025. I’ll be seeing her twice more later this year, as she seemingly tours every festival and pride event in the UK over the summer.

I rocked up a the Apollo fully hoping to have a transcendent experience induced through bone-rattling bass.

Alas, my bones were not rattled but the set list was filled with some of Loreen’s best tracks. There was a lot of her more recent music and surprisingly little of her 2013 album Heal, which I still think was her best.

The whole gig was brutally efficient. Loreen barely took a breath between each of the 13 tracks she performed. She just bashed them out, one after the other, mostly without skipping a beat. And then, she was done.

That was a bizarre choice. People go to gigs to interact with the musician; and there wasn’t really any of that. A couple of brief interactions before she sang her winning songs from Eurovision – Euphoria and Tattoo – but otherwise, zilch, zip, na da.

Set list

  1. Jupiter Drive
  2. Gravity
  3. Forever
  4. Warning Signs
  5. Hate the Way I Love You
  6. Statements
  7. My Heart is Refusing Me
  8. I’m In It With You
  9. Dreams
  10. Coming Close
  11. Euphoria
  12. Is It Love
  13. Tattoo